Edwin and Jolanda de Leeuw
EDWIN AND JOLANDA DE LEEUW | FOUNDERS 013 STRAATJES

ABOUT 013 STRAATJES

013 STRAATJES CELEBRATES ITS THIRD ANNIVERSARY

With lots of love for the city and its local heroes, 013 Straatjes has been connecting the colourful hotspots, local heroes, and districts of Tilburg since 2015, and shows you how to enjoy Tilburg today.

FOUNDERS

Edwin de Leeuw is founder of Studio Web Presence, a (bottom-up) marketing, communication & design bureau in Tilburg’s Spoorzone that he runs with his partner-in-crime, Jolanda de Leeuw Geschiere.

EDWIN

Edwin is a marketing & communication professional who is able to quickly assess the need of his customers. Following his earlier commercial positions at some of the largest media companies in the Netherlands, in 2010 he became responsible for the social media marketing of the most well-known start-up of Tilburg (Werkspot.nl). The typical start-up mentality and related entrepreneurship was fuelled here, a knowledge he immediately applies in the 013 Straatjes platform. His greatest strength lies in uniting a wide range of parties and creating win-win situations on various levels. Adding value to inhabitants, visitors, and the local entrepreneurs of the city in a passionate way.

JOLANDA

Jolanda is a designer and co-owner of Studio Web Presence and 013 Straatjes. As a fashion designer she worked for many years for several established fashion companies. For inspiration, research, design and development she travelled to lively cities such as Berlin, Barcelona and Hong Kong. In 2013, Edwin and Jolanda started working together on various (web) design and marketing projects. This turned out to be a golden match…

As one of the first entrepreneurs they established themselves in the industrial Spoorzone. Pioneering with a 3G dongle! From that moment on they have been highly involved and work together closely with a large group of creative and innovating Tilburg entrepreneurs, companies, events, the municipality of Tilburg, and the Province of North Brabant.

UNDERDOG

From their natural connections with the city they noticed that Tilburg was lacking a platform that brought the creative underground scene and local pioneers (and veterans) together in an inspiring way. Namely all the fun came from the people themselves! That enormous energy fascinates and calls for more.

TILBURG CITY GUIDE 013 STRAATJES IS BORN

In 2015, the 013 Straatjes website was created, to inspire people from inside and beyond Tilburg and to take them along and let them get acquainted with the hotspots, streets and districts of Tilburg.

After six months the first Tilburg City Guide followed, with 16 hotspots in 4 areas. 3 years later, the fourth Dutch/English Tilburg City Guide contains more than 60 local hotspots in 8 areas of the city centre and the surroundings of Tilburg.

CUSTOMIZED CITY TOURS

Because of the success and the large demand, they also organize customized city tours (Fashion Tour and TET Walk) and they welcome aldermen and town planners from all over the country for inspiration sessions. This year, together with City Marketing Tilburg they will be organizing the third 013 Straatjes Experience Tilburg city game for more than 4,000 university students.

INSPIRATION IN TILBURG

Three years on, the city is rapidly developing, and the Tilburg City Guide is growing along with it. Meanwhile, 013 Straatjes has an enormous appeal and is found locally, nationally and internationally. Other parties from far outside the region find inspiration in Tilburg. The 013 Straatjes City Guides for example have already been sent to foreign newsrooms and they are gaining inspiration before coming to Tilburg. In the meantime, 013 Straatjes is welcoming ever more fans and followers and are proud that their local heroes are put in the spotlight!